Confess Neuro-Qual at IIEX Europe 2023

At the end of March, the tenth edition of the Insight Innovation Exchange conference IIEX Europe 2023 took place in Amsterdam. Participants from all over Europe and other parts of the world came to gain inspiration on new practices and technologies in the world of research. Hana Kloučková and Petra Víšková used Neuro-Qual case studies to present how neuromarketing techniques can advance qualitative research.
The synergy of neuro and qualitative methods allows to identify and fine-tune materials that activate consumers and therefore have a better chance to reach them in communication and in the marketplace. Communication can be tested at all stages of development (concepts, storyboards, animatics, casting… ), and it brings a new dimension to music and audio testing, product testing and tasting.

To learn more about Neuro-Qual, contact us at klouckova@confess.cz or viskova@confess.cz. We’d be happy to walk you through the IIEX presentation and other case studies and discuss how Neuro-Qual can make your marketing decisions more effective.

Please find attached a small photo-look back at IIEX Europe 2023