We use our own measuring tools:
Home Interviews
Come with us to look into the life of your customers, get to know the environment they live in and how your product is used in a concrete household. Together we will visit households of consumers, we will talk to them in their natural surroundings about how they choose brands in your category, what differences they see among various brands and how your brand or competing brand is actually used.
Try it and you will see that it’s an incredible source of ideas on how to talk about your brand or how to adjust your product to make it grow faster.
On-line communities
We will create a community of 20, 50, or even 100 customers, with whom we will work for several days to several months. Thanks to the fact that everything is online, respondents place photos and videos where they capture how your product is used at their home.
The fact that everything is online leads to more honest answers, so you will also find things that face-to-face research often fails to uncover. In addition, the distribution of research over a longer period of time allows for continuous debugging of new products or communication with the respondents.
Online U & A study
The online U&A study (Usage & Attitude) examines customer attitudes and behavior towards your brand. These studies measure how customers actually use your products (who uses them, what variants, how often, how long, how much, and why), and whether your brands are different from competitors in terms of both perception and use.
This will tell you how your customers evaluate your product or service and what you can improve to make them more satisfied.
„CONFESS is made up of people who used to be the marketers themselves and they know how it works on the client side. Today, it is increasingly difficult to generate innovative ideas and come up with good communication. And they have always been able to help us with all that.“
Jan Štěrba
Marketing Director KKCG Group
„CONFESS is right in claiming that they help build successful brands. Over the past 3 years of intense cooperation, HIPP infant milk has grown by more than 30% each year.“
Marcel Klimeš
CEO HIPP
„I consider CONFESS to be the top for qualitative research in our market. Relevant CONFESS recommendations helped us with our successful re-branding. “
Jan Aussenberg
Research manager innogy
„If you want to do world-class marketing research, CONFESS is a clear choice.“
Lukáš Sokolák
Group Research Manager KMV
„We have been cooperating with CONFESS already for 5 years and we appreciate, in particular, their understanding of our needs and great personal preparation as well as their relevant and practical recommendations that are most interesting for me as a client. “