When developing and testing new products and services, we use:
Product Concept LAB
Concept LAB is a tool that takes you through the whole process of creating a new product from idea search to measuring its potential.
- Finding the NEEDS (where current products fail, what customers want, but do not get)
- CO-CREATION WORKSHOP – Creating product concepts in a team of the client + consumers + experts
- TEST of product concepts and their potential
Webcam groups
If you do not want to go through the whole process of developing a new product at once, and you just need to map your customer needs at the moment, use Webcam groups. It’s a smart tool to quickly understand consumers from a variety of locations or market segments to get INSPIRATION.
In addition to that, you can watch the webcam groups live from your office desk and virtually look into the lives of your customers or competing brands.
On-line potential tests
If, on the other hand, you already have the ideas for new products, you can measure them directly among your customers and verify WHAT CHANCE THEY HAVE ON THE MARKET.
We will also compare the on-line tests of the potential of new products and services with other products we have already tested. The BENCHMARK will show you how you stand against other products in your category.
„CONFESS is made up of people who used to be the marketers themselves and they know how it works on the client side. Today, it is increasingly difficult to generate innovative ideas and come up with good communication. And they have always been able to help us with all that.“
Jan Štěrba
Marketing Director KKCG Group
„CONFESS is right in claiming that they help build successful brands. Over the past 3 years of intense cooperation, HIPP infant milk has grown by more than 30% each year.“
Marcel Klimeš
CEO HIPP
„I consider CONFESS to be the top for qualitative research in our market. Relevant CONFESS recommendations helped us with our successful re-branding. “
Jan Aussenberg
Research manager innogy
„If you want to do world-class marketing research, CONFESS is a clear choice.“
Lukáš Sokolák
Group Research Manager KMV
„We have been cooperating with CONFESS already for 5 years and we appreciate, in particular, their understanding of our needs and great personal preparation as well as their relevant and practical recommendations that are most interesting for me as a client. “