How we do it:
Who generates the biggest turnover
Segmentation will help you break the market into groups of mutually similar customers and identify the one that has the greatest potential for your brand. In addition, you will find out what is typical of each segment (what are the customers in this segment, their needs, their purchasing power, what brands they usually choose and what they value specifically in your brand).
This makes it possible to target your communication to customers where you have the best chance of succeeding and deliberately decide that you will not actively target certain groups.
„CONFESS is made up of people who used to be the marketers themselves and they know how it works on the client side. Today, it is increasingly difficult to generate innovative ideas and come up with good communication. And they have always been able to help us with all that.“
Jan Štěrba
Marketing Director KKCG Group
„CONFESS is right in claiming that they help build successful brands. Over the past 3 years of intense cooperation, HIPP infant milk has grown by more than 30% each year.“
Marcel Klimeš
CEO HIPP
„I consider CONFESS to be the top for qualitative research in our market. Relevant CONFESS recommendations helped us with our successful re-branding. “
Jan Aussenberg
Research manager innogy
„If you want to do world-class marketing research, CONFESS is a clear choice.“
Lukáš Sokolák
Group Research Manager KMV
„We have been cooperating with CONFESS already for 5 years and we appreciate, in particular, their understanding of our needs and great personal preparation as well as their relevant and practical recommendations that are most interesting for me as a client. “