Pricing tests

PRICING TESTS

Measure what your business will do if you raise or lower the price!

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Price sensitivity tests

We are not advocates of headless price cuts, as we know how difficult it is to “compensate” the loss with increased sales. Our tests have shown already to several clients that they can rather increase the price without compromising their business. Come to us to measure the price of your product or service!

We will measure the potential of your product or brand communication (the benefit) first without price and then at different price levels. You will quickly find out what a price up or down would do with your sales.