Finding a good insight is not easy. We do it this way:

Alive Dream groups
Alive Dream groups are our most popular tool for finding insights. Thanks to the fact that the moderator brings the respondents to the Alpha level (so-called “day dreaming”), we can look deeper into the soul of the consumer and often encounter feelings or needs in relation to the brand that would otherwise be kept secret.
For the sake of interest, people get to the Alpha level even several times a day (for example, in the shower or on the toilet when we have a fixed stare into the void distance) and often we encounter the best ideas in that state.

In-depth home interviews
Come with us to look into the life of your customers, get to know the environment they live in and how your product is used in a concrete household. Together we will visit households of consumers, we will talk to them in their natural surroundings about how they choose brands in your category, what differences they see among various brands and what they value on your brand in particular. And if you want, we can talk also to other members of their family. It often gives invaluable inspiration.

Mobile Blitz
Mobile Blitz research works in search for insights as a source of quick, yet authentic, consumer responses. Thanks to the fact that we all have a mobile phone with us all the time, it is possible to collect a lot of pictures from the lives of consumers and get a quick inspiration when searching for insights.

Insight activation
You have discovered many interesting findings in the research and you wonder how best you could “sell” them to your internal colleagues?
Then use our tailor-made “activation program”. We can do anything from a creative workshop where your colleagues will try out what it is like to be in your customer’s shoes or they will play a “casino” game and bet in advance on the research results, or even the more non-traditional types of SAFARI-related presentations, ie. observing the insights directly on the ground.

„CONFESS is made up of people who used to be the marketers themselves and they know how it works on the client side. Today, it is increasingly difficult to generate innovative ideas and come up with good communication. And they have always been able to help us with all that.“
Jan Štěrba
Marketing Director KKCG Group
„CONFESS is right in claiming that they help build successful brands. Over the past 3 years of intense cooperation, HIPP infant milk has grown by more than 30% each year.“
Marcel Klimeš
CEO HIPP
„I consider CONFESS to be the top for qualitative research in our market. Relevant CONFESS recommendations helped us with our successful re-branding. “
Jan Aussenberg
Research manager innogy
„If you want to do world-class marketing research, CONFESS is a clear choice.“
Lukáš Sokolák
Group Research Manager KMV
„We have been cooperating with CONFESS already for 5 years and we appreciate, in particular, their understanding of our needs and great personal preparation as well as their relevant and practical recommendations that are most interesting for me as a client. “