For research in the e-commerce segment we most often use:
Profiling the target group
You usually know your customers well in the on-line, but who are those who are not buying with you yet? With the profiling of the target group, we can help you identify which customer segments represent the greatest potential for your brand and where and how best to target them.
Finding a competitive advantage
Thanks to the MATRIX and VISAGE methods, we can help you find your competitive advantage. Within the MATRIX method, we first generate tens or even hundreds of benefits the customer expects from your category and then we measure 30 selected benefits for your brand and 2 competing brands, both at the conscious level and at the subconscious level using the response time method. This makes it clear what you have to communicate about your brand to make it grow.
UX research
Do you need to fine-tune your web design or mobile app? Do you want to know if your on-line system works effectively and what the customers working with it experience? Our UX Research Team will help you fine-tune their functionality to greatly enhance the customer experience with your website or application.
„CONFESS is made up of people who used to be the marketers themselves and they know how it works on the client side. Today, it is increasingly difficult to generate innovative ideas and come up with good communication. And they have always been able to help us with all that.“
Jan Štěrba
Marketing Director KKCG Group
„CONFESS is right in claiming that they help build successful brands. Over the past 3 years of intense cooperation, HIPP infant milk has grown by more than 30% each year.“
Marcel Klimeš
CEO HIPP
„I consider CONFESS to be the top for qualitative research in our market. Relevant CONFESS recommendations helped us with our successful re-branding. “
Jan Aussenberg
Research manager innogy
„If you want to do world-class marketing research, CONFESS is a clear choice.“
Lukáš Sokolák
Group Research Manager KMV
„We have been cooperating with CONFESS already for 5 years and we appreciate, in particular, their understanding of our needs and great personal preparation as well as their relevant and practical recommendations that are most interesting for me as a client. “