Main tools:
Brand Win
Do you want to know how customers really perceive your brand? The Brand Win methodology uses principles of behavioral economics and the fact that people are often driven by AUTO-PILOT, ie they use fast, intuitive decision-making (System 1) and do not think too much when selecting common things (System 2). This brings research closer to the way we make decisions in real life and brings results closer to real buying behavior.
Mind Zoom
The Mind Zoom uses reaction times to show what attributes the customers actually associate with your brand in their brains.
We will then compare your brand’s perception with your key competitors and show where customers really see your competitive advantage, and where it does not make sense to invest your media budget.
„CONFESS is made up of people who used to be the marketers themselves and they know how it works on the client side. Today, it is increasingly difficult to generate innovative ideas and come up with good communication. And they have always been able to help us with all that.“
Jan Štěrba
Marketing Director KKCG Group
„CONFESS is right in claiming that they help build successful brands. Over the past 3 years of intense cooperation, HIPP infant milk has grown by more than 30% each year.“
Marcel Klimeš
CEO HIPP
„I consider CONFESS to be the top for qualitative research in our market. Relevant CONFESS recommendations helped us with our successful re-branding. “
Jan Aussenberg
Research manager innogy
„If you want to do world-class marketing research, CONFESS is a clear choice.“
Lukáš Sokolák
Group Research Manager KMV
„We have been cooperating with CONFESS already for 5 years and we appreciate, in particular, their understanding of our needs and great personal preparation as well as their relevant and practical recommendations that are most interesting for me as a client. “