We made dozens of TV ads and helped hundreds of clients with their design. We will be happy to help you create an ad that will sell.
Communication Concept LAB
The Concept LAB helps you determine what advantage you should highlight in your communication to attract as many customers as possible. It consists of 3 steps:
- Finding benefits through the eyes of your customers
- Workshop – create communication concepts
- Testing the concepts on potential customers.
That generates a winning concept that most resonated with the customers.
Ad Neurotests
As part of a biometric Neurotest, we measure EEG brain response to the ad. As a result, we know whether the ad will make the target group buy and which parts “lifted them from their chairs” most. Biometry is one of the few unique methods that allow to find a real and true response to advertising. The respondent does not speak throughout the test, so he/she can not edit or censor the responses in any way.
Mind zoom
Do you want to know what impact the tested ad will have on your brand? The Mind Zoom gives you a response, applying the response time method both at the conscious and unconscious level. It measures brand perception before and after your ad and shows you the full effect of an ad that you would otherwise discover only after 6 months of your ad broadcasting.
„CONFESS is made up of people who used to be the marketers themselves and they know how it works on the client side. Today, it is increasingly difficult to generate innovative ideas and come up with good communication. And they have always been able to help us with all that.“
Jan Štěrba
Marketing Director KKCG Group
„CONFESS is right in claiming that they help build successful brands. Over the past 3 years of intense cooperation, HIPP infant milk has grown by more than 30% each year.“
Marcel Klimeš
CEO HIPP
„I consider CONFESS to be the top for qualitative research in our market. Relevant CONFESS recommendations helped us with our successful re-branding. “
Jan Aussenberg
Research manager innogy
„If you want to do world-class marketing research, CONFESS is a clear choice.“
Lukáš Sokolák
Group Research Manager KMV
„We have been cooperating with CONFESS already for 5 years and we appreciate, in particular, their understanding of our needs and great personal preparation as well as their relevant and practical recommendations that are most interesting for me as a client. “