Market research

Advertising and communication measurement

We made dozens of TV ads and helped hundreds of clients with their design. We will be happy to help you find the right benefit that will differentiate you from your competition. And then we can easily measure the resulting TV or online advertising and determine its potential.

Insight finding

ALIVE DREAM groups at the Alpha level
In-depth interviews and in-home visits
BLITZ research through mobile phones
Insight ACTIVATION

Research with children & teenagers

Researching children or teenagers is a hard nut to crack even for an experienced moderator. We went through ESOMAR courses on how to design research involving children, and we ran dozens of such groups ourselves. We believe that we can get answers from children that would otherwise remain hidden.

Shopping behavior and decision making process

What is the “customer journey” to your product or service? Come and experience the journey with your customers!

Brand perception

In the real world, we often make decisions about brands automatically, in the “Auto-pilot” mode. That’s why we reflect this intuitive decision making in our brand measurement.

E-commerce research

Growing competition on the online market and the need to reach new customers brought many e-commerce businesses to research. Do you also want to develop your online brand further and find a new customer segment that will appreciate your services?

Customer experience and UX

With the help of eye camera, we test on-line systems from banking, through investment portals to e-shops, and search for ways to make it easier for customers to buy.

Pricing tests

Do you want to know how your customer perceives your price when standing in front of a store shelf? Measure what your business will do if you raise or lower your price.

Target group segmentation

A day with a consumer

Testing new products & services

Whether you have the idea of a new product ready in your hand or you want to develop it from scratch, our CONCEPT LAB methodology will help you bring to the market a novelty that will lift your customers up.

Usage & attitude studies

„CONFESS is made up of people who used to be the marketers themselves and they know how it works on the client side. Today, it is increasingly difficult to generate innovative ideas and come up with good communication. And they have always been able to help us with all that.“

Jan Štěrba

Marketing Director KKCG Group

„CONFESS is right in claiming that they help build successful brands. Over the past 3 years of intense cooperation, HIPP infant milk has grown by more than 30% each year.“

Marcel Klimeš

CEO HIPP

„I consider CONFESS to be the top for qualitative research in our market. Relevant CONFESS recommendations helped us with our successful re-branding. “

Jan Aussenberg

Research manager innogy

„If you want to do world-class marketing research, CONFESS is a clear choice.“

Lukáš Sokolák

Group Research Manager KMV

„We have been cooperating with CONFESS already for 5 years and we appreciate, in particular, their understanding of our needs and great personal preparation as well as their relevant and practical recommendations that are most interesting for me as a client. “

Daniel Horák

CEO Dr. Max

More references