Invite your management to the customer "SAFARI"! Let them have a look at the real life of your customers after years in a glass office!
A day with a consumer
It helps bring business management and individual departments closer to what their regular customer looks like and what he/she needs.
The whole day program is led by our facilitator, who will explain the objectives of the research during the morning briefing, and will inform everybody in terms of how to ask and what to ask the customers. Then, small teams of 2 to 3 people will go to “their” customers and spend 2-3 hours with them, for example, buying the tested category and interviewing them at home. Then, at the headquarters, teams present the main research findings and observations.
„CONFESS is made up of people who used to be the marketers themselves and they know how it works on the client side. Today, it is increasingly difficult to generate innovative ideas and come up with good communication. And they have always been able to help us with all that.“
Jan Štěrba
Marketing Director KKCG Group
„CONFESS is right in claiming that they help build successful brands. Over the past 3 years of intense cooperation, HIPP infant milk has grown by more than 30% each year.“
Marcel Klimeš
CEO HIPP
„I consider CONFESS to be the top for qualitative research in our market. Relevant CONFESS recommendations helped us with our successful re-branding. “
Jan Aussenberg
Research manager innogy
„If you want to do world-class marketing research, CONFESS is a clear choice.“
Lukáš Sokolák
Group Research Manager KMV
„We have been cooperating with CONFESS already for 5 years and we appreciate, in particular, their understanding of our needs and great personal preparation as well as their relevant and practical recommendations that are most interesting for me as a client. “